The idea behind this concept is to take the audience through the world of the chameleon’s vision, through its own eyes focusing on how it looks at and perceives the world. In order to portray the vision, I’m using a kaleidoscopic by likening the two. This inspiration came from the phrase: ‘Your life is like a kaleidoscope, symbolizes a state of constant flux (a life filled with constant change)’

The campaign designed for a bespoke brand 'By Walid' based in London revolves around showcasing the new collection around nomadic travellers collecting memories and treasures as they journey across the world. It breathes new life into discarded materials, inspired by their ideologies. Through their stories and souvenirs, the campaign captures the essence of being on the move and the joy of storytelling.

With ‘gender performativity becoming the burning topic of every conversation in the fashion industry and the rise of digital identity on various social media platforms, the shapelessness of all matters is considered a questionable subject. Such as social pressures of stereotypes, theories and binaries dominated by politics, should be adopted by the wider society. We are gradually transforming into a multi-faceted soul, residing in form, open to limitless possibilities and not to be defined, labelled and minimised by social constructs. When could we truly be free, unconfined by societal norms or be shapeless?

The concept of the fashion film describes behind the scenes what goes into shooting for an advertisement. The concept comes from the idea of looking at various advertisements of the past and wondering why women were positioned in a way that would drive sales for brands. The inspiration to create this film was to highlight the aspect of creating awareness among people to encourage diversity and natural beauty rather than portraying airbrushed images of models.

Assisted freelance stylist Ashley Conor on the Christmas campaign for London-based accessories brand Olivia Burton.

The idea is inspired by the reflection imagery from the Poem Mirror by Sylvia Plath. The reflection/mirror represents the the unfeeling male view of a woman and what is socially expected of her: possessing an idealized beauty and ever-lasting youth. With Loveness Lee jewellery, we can see the woman has gained the courage and confidence to let herself free from expectations from others and beauty standards projected by society, which echoes the brand value of Loveness Lee jewellery - be bold and be daring.