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Wanderers of the Wonderland




July 2022

Project type



Director: Aarsh Gyani
Cinematographer: Sanjana Bedade
Photographer: Matt Tam
Stylist and Creative Direction: Bhavya Bhutani
Models: Marsel Seitaj and Asa Nygard
Hair: Alien
MUA: Nargis Ali

The campaign designed for a bespoke brand 'By Walid' based in London revolves around showcasing the new collection around nomadic travellers collecting memories and treasures as they journey across the world. It breathes new life into discarded materials, inspired by their ideologies. Through their stories and souvenirs, the campaign captures the essence of being on the move and the joy of storytelling.

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